Appealing directly to negative emotions is risky, but can often work very well in your favor if negative thoughts or ideas can help the brand or a cause you are promoting. Negative emojis should only be used on very specific occasions. Are there emojis that fall into relevant categories? Consider finding the perfect emoji and sticking to it consistently in ad copy and organic content. Positive emojis like smiles, laughing, or the ever important sunglasses emoji ? are all great ways to keep the branding positive. Describe what you need to describe and let the emojis fit in where you need emotion or attention. Most importantly, emojis should never be used to replace important words. Too many emojis makes a post annoying and essentially unreadable. You don’t want to smother a post with question marks or exclamation points. The same amount of scrutiny should be applied for emojis as any normal copy.Įmojis should be used similar to punctuation. They should be used both sparingly and strategically. Using emojis (especially for the first time) runs the risk of making a brand look less professional. A quirky or creative company might get great use out of them, while a funeral home should avoid them like the plague. Reasons to Avoid Using Emojisĭepending on your company’s brand/voice and or the industry you are in, you may want to avoid emoji use. This is because the viewer actually took the time to choose a specific reaction over a simple “like” and likely absorbed the message more. Sadness and happiness are both equal on Facebook’s Algorithm, but the traditional “like” is actually regarded as less important. It should be noted that all reactions are weighed the same regardless of the emotion it represents. Sadness and anger are two very powerful emotions and can be harnessed in a way that engages the audience. Having more options than the traditional “like” gives users more engagement options, which in turn can lead to higher organic reach. Facebook Reactionsįacebook Reaction buttons have upped the game for advertisers. In turn, your post gains much higher organic reach through shares, likes, and most importantly, reactions. The more fun a post appears, the more likely people are to interact with your post. Happy Little CamouflageĪdding emojis in Facebook ads and posts can disguise them helping them appear like normal non-promoted content at a first glance. With more and more people using emojis in everyday life, it has opened the door for marketers to hop on the emoji bandwagon. There’s no better evidence than the recent Emoji Movie. Emojis are just plain fun. They have become more and more common in everyday conversation and have become accepted by most people in society. It’s How We CommunicateĮmojis are a bit of a cultural phenomenon. Several case studies have shown that emojis grab the reader’s attention better than any other form of copy. They act as a visual magnet for certain sections of copy and if used correctly, can be used to highlight certain key points. One emoji uses up a tiny amount of space and says as much as a dozen words. Send the Right MessageĮmojis offer a way to show emotion with little threat of an audience misinterpreting the intended emotions. Screenshot from McDonald’s 2015 campaign Why You Should be Using Emojis in Facebook Ads 1. This love of emojis is being passed down to Gen Z and beyond proving that emojis aren’t going anywhere. Those emoticon addicted flip phone users have gotten older, but many of their communication habits have stayed the same. Emojis have become more and more relevant with 36% of millennials 18-34 preferring emojis over English to communicate their thoughts and feelings. But those days are over, and all those keyboard faces have been replaced with something a lot more powerful. Do you remember those combinations of letters and symbols the kids called emoticons? ¯\_(ツ)_/¯ For people who grew up in the first wave of cell phones, emoticons were everywhere. Remember when the flip phone was all the rage? Texting had replaced the phone call, OMG, lol, and brb became part of almost everyone’s vocabulary. Interested in learning about how to effectively add emojis to your Facebook ads? Read on to learn some tips on how to use them, when and when not to use them.
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